All About Analytics – Bounce Rates

Just as Aldous Huxley once said “Facts do not cease to exist because they are ignored.” Analytics do not cease to exist because you ignore them. They should be an integral part of your website and marketing strategy.

Bounce Rate

Bounce rate is the percentage of visitors that view one page of your website without clicking on other pages before they leave. In order to know if your bounce rate is too high. You need to understand the goals of your website.

If your goal is to get visitors to stay within your website then you would want your bounce rate to be low, meaning they are browsing multiple pages. If your goal is to have visitors redirected off your site, or to only visit one landing page before filling out a contact form then you will want your bounce rate to be high (this wouldn’t be the norm for most sites).

According to Inc.com “a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you’re in excess of 80 percent, you’ve got a major problem.” The higher your bounce rate is the less likely your visitors are engaged.

Things that lead to high bounce rates:

Things that lead to low bounce rates:

We generally focus on lowering bounce rates for our clients at iBec. This can be achieved by redesigning landing pages, optimizing pages to correlate with keywords that bring your ideal clients and testing site-wide changes to content.

If your goal is to have visitors only visit one page of your site, then bounce rates shouldn’t be the only metric you use for determining performance. Next week we will discuss goal completion and funnel analysis in our tip of the week!