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Every year, iBec proudly hosts the Purpose Driven Marketers Summit, a virtual gathering focused on uniting marketers from purpose-driven companies who strive to do more than just increase sales. Participants come together to share strategies and insights on how to effectively communicate their companies’ commitment to social and environmental values through marketing. This year we discussed […]

The June 2024 Newsletter — iBec Creative is officially a legal adult! So much has changed over the past 18 years. Back in 2006, Pluto had just been reclassified as a dwarf planet, Facebook was gaining in popularity, and a dozen eggs cost less than a dollar. Of course, there are some things that haven’t changed. […]

The May 2024 Newsletter — Trees turning green, birds chirping, and the sun rising before 6 AM are all sure signs that summer is coming. Here at iBec, we have another sign that summer is on the way: Chelsea rides her motor scooter to work!  For the second year in a row, iBec held our annual “scooter […]

The April 2024 Newsletter — This past March, iBec hosted our second annual Collaborative Art Night! It’s always such a blast getting members of the community in our doors and a paintbrush in their hands. This year we collaborated on a piece in support of climate action, a cause that is integral to our commitment to […]

We’re happy to share some insider tips under one condition: act quick! Any social media user knows that trends that are in one week are gone the next. TikTok users, here are our top trends to add to your page this week: #1: Summer is right around the corner! With summer approaching, everyone’s For You Page […]

The March 2024 Newsletter — It’s finally sunny after 6 PM! ☀️ To celebrate, the iBec team had a little contest: who could create the best outfit comprised of patterns. Who gets your vote? And the winner is… JEN! Here’s her acceptance speech: “OMG — I think I won, I won!!! I want to thank the universe, my mom […]

We’re happy to share some insider tips under one condition: act quick! Any social media user knows that trends that are in one week are gone the next. TikTok users, here are our top ideas to add to your page this week: #1: “You Should Know This Too…” Pedro Pascal’s appearance on Hot Ones took the internet […]

In the bustling landscape of digital marketing, where attention is a prized possession and competition is fierce, brands are continually seeking innovative ways to connect with their audience. Amidst the stream of content, one strategy has emerged as a beacon of engagement and connection – the art of storytelling through video marketing. Gone are the […]

As we start the new year, we can be sure that social media will bring plenty of new opportunities and challenges. Looking back at 2023, we saw everything from the resurgence of long-form video to the integration of AI. We have no doubt that this year will be just as interesting! In the ever-changing world […]

We’re happy to share some insider tips under one condition: act quick! Any social media user knows that trends that are in one week are gone the next. TikTok users, here are our top ideas to add to your page this week: #1: Trend: Ins & Outs for 2024 What’s hot right now in your industry? What’s […]