Best Marketing Practices During COVID-19

Man sitting on a plush bean bag chair next to an indoor plant while working on his laptop

Adapt Internal Practices

It is important that all employees and stakeholders are aware of changes being made to respond to COVID-19 before these changes are made public. Here’s a list of to-do’s to keep in mind:

"Sorry, we're closed" sign in a storefront window

Keep Your Customers in the know.

Current and potential customers will be looking on your website, Google and social media pages for updates on what your business is doing to prevent the spread of COVID-19. It is important to have that information readily available.

Strategy diagram of flowing arrows and business themed icons

Assess Your Current Marketing.

Employees putting hands together

Pivot Your Business

You’ve worked hard to get your marketing on track for 2020 but a lot has changed over the past few weeks. Don’t let COVID-19 ruin that. It’s time to get creative and pivot.

In conclusion, remember that not all is lost! Take a deep breath and get creative. Listen to your customers and their needs during this time. How can you be a beacon of light during these trying times?☀️