The iBec Creative Weblog
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March 30, 2026
How CMOs Can Justify Website Investment to the C-Suite
A CMO justifies website investment to the C-suite by connecting the work to things company leaders already care about: making…
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February 4, 2026
How CMOs Should Evaluate a Long-Term Marketing Partner
When evaluating a long-term marketing partner, CMOs should focus on things that actually impact the business over time: the quality… -
January 15, 2026
What a Marketing Agency Is Responsible For – And What It Isn’t
A marketing agency is responsible for helping a business generate demand, convert that demand into revenue, measure performance, and improve… -
December 9, 2025
When Is It Time For a Brand Refresh?
Your brand is more than a logo or a color palette; it’s the story your business tells every day. A… -
November 14, 2025
How iBec Creative Approaches Digital Growth
At iBec Creative, digital growth starts with a strong website foundation, clear business goals, and a long-term partnership mindset. We… -
October 18, 2025
When is Website Redesign Actually Necessary?
A website redesign should be driven by business needs, not just aesthetics. For larger organizations, a redesign usually becomes necessary… -
October 16, 2025
Designing for Accessibility: Why It Matters and How to Do It
At iBec Creative, we believe that great design is about more than a business strategy or visual appeal; it’s about… -
October 8, 2025
iBec named one of the Best Places to Work in Maine for 2025
iBec has proudly been named one of the Best Places to Work in Maine! The Best Places to Work program… -
September 29, 2025
Why Aesthetic Websites Still Struggle to Convert
A website can look beautiful and still fail to convert visitors into customers. Strong visual design helps create a positive… -
September 20, 2025
A Social Media Summer: A Wrap-up of Summer 2025 Social Media Trends
Social media is ever-changing, quickly moving through different trends and pop culture moments, and this past summer was no exception…. -
August 16, 2025
Questions to Ask Before Hiring an Agency
Hiring an agency is an important investment for your business. While it can be an intimidating process, remember that you… -
July 20, 2025
How to Embrace Purpose: Start Making Waves
At iBec Creative, we believe that doing good and doing business can go hand in hand. As a company rooted… -
June 10, 2025
iBec wins at Broderson Awards 2025
On June 5th part of the iBec team attended the 2025 Broderson Awards and proudly accepted the Gold award in… -
May 20, 2025
iBec turns 19 years old!
The June 2025 Newsletter – In May, the iBec Creative team celebrated our 19th birthday with great food and drink… -
August 13, 2024
The Marketing Strategy of A Purpose-Driven Brand
Every year, iBec proudly hosts the Purpose Driven Marketers Summit, a virtual gathering focused on uniting marketers from purpose-driven companies… -
June 13, 2024
iBec turns 18 years old!
The June 2024 Newsletter – iBec Creative is officially a legal adult! So much has changed over the past 18… -
May 17, 2024
The first signs of summer
The May 2024 Newsletter – Trees turning green, birds chirping, and the sun rising before 6 AM are all sure… -
April 4, 2024
The debut of our collaborative community art piece
The April 2024 Newsletter – This past March, iBec hosted our second annual Collaborative Art Night! It’s always such a… -
April 3, 2024
April 2024 TikTok Trends
We’re happy to share some insider tips under one condition: act quick! Any social media user knows that trends that… -
April 2, 2024
Spring is here- And so are our summer internship openings!
The March 2024 Newsletter – It’s finally sunny after 6 PM! ☀️ To celebrate, the iBec team had a little contest: who… -
March 6, 2024
March 2024 TikTok Trends
We’re happy to share some insider tips under one condition: act quick! Any social media user knows that trends that… -
February 1, 2024
The Power of Storytelling in Video Marketing
In the bustling landscape of digital marketing, where attention is a prized possession and competition is fierce, brands are continually… -
January 23, 2024
Essential Social Media Trends for Businesses in 2024
As we start the new year, we can be sure that social media will bring plenty of new opportunities and… -
January 20, 2024
December 2023 TikTok Trends
We’re happy to share some insider tips under one condition: act quick! Any social media user knows that trends that… -
January 19, 2024
The Holiday Season Recap
The January 2024 Newsletter – This holiday season was a busy one over at iBec Creative! We kicked our celebrations…