Blogging Basics

As a business owner the last thing you want to hear is that you need to add another thing to your to-do list, but this one is important. If you don’t already have a blog integrated into your website you should seriously consider adding one.

Blogging has come a long way since the days of bloggers using the Internet as a way to record their thoughts in the form of self-promoting rants and raves. It is now one of the best tools for Search Engine Optimization (SEO) without having to change the copy of your pages over and over again.

Blogs can be used instead of Frequently Asked Questions to answer your customers’ questions and build a knowledge base around your products and services, as well as engage your audience in areas that they find useful.

Things to keep in mind with your blog:

Here are some great examples of companies that ‘get’ blogs:
Virgin Atlantic – Not only does Virgin Atlantic blog about the company (and their products / services), they have used their blog to become a knowledge base of new destinations and hotels as well as inspiring readers with stories of the best day trips. You can search by destination or by the type of experience you want (beach, history, sports, etc.).

Zappos

Next week we will be going more in detail on ways to come up with content for your blogs, so stay tuned!