Coastal Maine Botanical Gardens
Between November 2021 and June 2022, iBec supported CMBG on multiple projects, first helping to ensure another successful year on their illuminating Gardens Aglow event season, and then to advertise the wide range of classes offered by CMBG’s Spring Programming season.
We’ve held engaging and productive meetings with CMBG throughout the projects to maintain a spirit of open communication and collaboration. This has led to a successful partnership both in terms of results and work satisfaction.
Campaign
Gardens Aglow
After a successful return to holiday events during the 2020 /21 holiday season, we aimed to replicate and expand upon that success in the 2021 /22 season for Gardens Aglow. We worked with CMBG’s team and designers to coordinate audience targeting both in terms of demographics and geographic location. CMBG were confident that they would see a large return from a local audience, and wanted to expand their reach to more of the metro areas in New England.
72.49%
increase in site transactions
92.51%
increase in overall revenue
3775.79%
return on ad spend
From November 15-December 31, 2021 we ran a multi-channel campaign across Google Search, Google Shopping, Facebook & Instagram, and Display. We coordinated with the CMBG team to create audience targeting that expanded upon the previous year’s reach.
Our efforts on Gardens Aglow lead to a 72.49% increase in site transactions and 92.51% increase in overall revenue. Across all advertising channels, we spent $3,286.87 and saw $124,105.34 in revenue from the campaigns for a total of 3775.79% ROAS.
Campaign
Spring Programming
2120%
return on ad spend
After the successful Gardens Aglow campaign, from March 2022 through June 2022, we pivoted to a multi-channel campaign across Google Search, and Facebook to support CMBG’s Spring Programming, consisting of classes offering an array of Gardening and Horticulture theory and practice.
Gardens Aglow Results
Compared to the previous period, Coastal Maine Botanical Gardens’ website saw a 58.73% increase in new users and a 65.16% increase in overall sessions. Numerous nights throughout the holiday season were entirely sold out.
Spring Programming Results
On the Spring programming campaigns, we took a limited ad budget and produced a 2120% ROAS, seeing $29,145.57 in revenue from 541 purchases, an average purchase value of almost $55.
