Logo Design & Branding
L&H’s previous branding choices were in need of a new lick of paint, but were familiar and appreciated by their existing client base. Together with L&H, we wanted to respect that existing client base, while also presenting a brand that could compete for the attention and trust of a younger audience, and bring in new clients.
L&H’s website, was full of useful information but needed edits to structure and layout to help guide both prospective and existing clients through to the content they were looking for.
We developed a less stock-photography tone to the website, switching to friendly illustrations, and worked with L&H throughout the process to agree upon clean, stylish layouts for pages within the chosen WordPress theme.
Engaging in a highly collaborative process, we first worked together to determine brand guidelines for L&H, drawing upon their existing colors and brand “feel”, while making design-forward recommendations to both entice and welcome. Once that was determined, we used our learnings to create a logo that spoke to the strength of L&H’s brand history while also communicating their desire to engage with a more contemporary audience.
Keeping a flexible but proactive working schedule, we were able to help L&H launch their new branding in the late winter of 2021/22. Internally and externally, this rebrand has been warmly welcomed and stood L&H in great stead for a bright future.