Strategic Media Inc.
Web Design
Paid Advertising
SEO
Since 2017, iBec Creative has partnered with Strategic Media Inc. (SMI) to help them grow into one of the nation’s leading audio advertising agencies. SMI specializes in large-scale media campaigns across platforms like Spotify, SiriusXM, iHeartRadio, and Apple Podcasts, powering results for household names like Hims, GoFundMe, Vistaprint, and Babble.
To support their continued expansion, SMI needed a digital partner who could elevate their online presence, attract high-value leads, and position them as the go-to authority in the audio space. Our full-funnel strategy has helped them do just that through smart design, strategic content, and performance-driven marketing across every channel.
Website
Design
Conversion Focused Design
To appeal to enterprise-level brands and marketing decision-makers, we redesigned the SMI website with a focus on conversion. Every page was optimized for lead generation, with A/B testing built in to continuously improve performance and user experience. The site now serves as both a polished sales tool and a high-converting destination for inbound traffic.
SEO & Content Marketing
To support long-term organic growth, we developed and maintain a consistent SEO strategy rooted in original content. Weekly blog posts position SMI as a thought leader in audio advertising, while technical SEO and page optimizations ensure discoverability. The result: a 111% increase in organic search traffic, and rising.
“iBec Creative does a great job and makes the working relationship exactly what we need. Responsive, quick reacting, and always there when needed — we can’t think of a single time the team wasn’t there for us. It’s been a big success, and we’ve always had super support from everyone we’ve worked with over the years.”
– Jeff Small, Founder & CEO
Marketing Strategy
Paid Advertising
Our ongoing marketing strategy for Strategic Media Inc. is designed to attract, engage, and convert enterprise-level leads through a connected ecosystem of paid media, SEO, content, social, and email. With national brands as their target audience, we’ve built a program that scales—from search to social to inbox—while reinforcing SMI’s position as a leader in the audio advertising space.
By aligning creative, audience targeting, and platform strategy across every channel, we’ve helped SMI increase traffic, generate qualified leads, and deepen engagement with both prospects and current clients. Performance is continuously optimized through custom dashboards, A/B testing, and real-time insights that inform our next move.
Google Ad Campaigns
Our Google Ads campaigns are built around high-intent keyword targets, capturing brands actively seeking audio advertising solutions. LinkedIn Ads complement this by reaching C-level marketers and media buyers directly—with messaging tailored to enterprise pain points and value drivers.
Email Marketing
From onboarding flows to re-engagement campaigns, our email strategy helps SMI stay top-of-mind with both prospects and long-term clients. Each email is crafted to educate, inspire, and convert—with A/B tested subject lines, segmented content, and performance-optimized CTAs driving results.
At the center of this strategy is Signal, SMI’s monthly newsletter. Designed and distributed by iBec, Signal delivers industry-leading insights, trends, and campaign thinking directly to marketing decision-makers. It’s not just an email—it’s a recurring touchpoint that reinforces SMI’s expertise and keeps their brand in the inbox of high-value leads.
Social Media Management
We manage and maintain Strategic Media Inc.’s presence across LinkedIn, Facebook, and X (formerly Twitter), ensuring a consistent, professional voice that reflects their position as a leader in audio advertising.
Our social strategy is tailored to reach and engage brand marketers and media buyers through timely, insight-driven content. On LinkedIn, we highlight thought leadership, industry trends, and client success stories—helping position SMI as the go-to partner for national audio campaigns. Facebook and X serve as secondary touchpoints, extending brand visibility and reinforcing credibility through platform-specific content and amplification of core messaging.
This unified approach keeps SMI’s social presence active, relevant, and aligned with its broader lead generation and brand-building efforts
Campaign Results
Strategic Media Inc. is a trusted partner to national brands looking to grow through audio advertising—and with iBec Creative’s full-funnel support, they’re scaling with confidence. Our integrated approach across web, content, ads, social, and email continues to drive meaningful growth, helping SMI convert attention into action—and prospects into long-term partners.