
Web Design, Print Design
University of Southern Maine Foundation
In 2020, The University of Southern Maine embarked on it’s most ambitious fundraising campaign in it’s 100+ year history.
The University of Maine Foundation (USMF) initially came to iBec with the idea of a campaign booklet to mail to potential donors. What we came up with was much more robust, meaningful, and demonstrated the unique sense of place and education that USM offers it’s students; why it was worth contributing to, as well as making donations easy.
Objective
From 2020 — 2023, iBec collaborated with the USMF, on 2 dynamic, media-rich websites, supplemental printed materials, and a final campaign summary report at the conclusion of the campaign.

Strategy
After our initial discussions about a campaign booklet, we suggested that we create a website that would enable a more interactive experience, which would enable the ability for potential donors to gain more context, information, and dive deeper into the campaign strategy than a static brochure could ever provide.
To accompany the website, we created a brief outline brochure that would introduce the campaign, the campaign pillars, and a call to action to the website for people to learn more. This allowed us to create a unique online fundraising experience while keeping the traditional physical mailer that people expect.

Website
Branding
Any good fundraising campaign needs a logo and branding. Our founder and CEO Becky (A USM Alum) created the campaign logo and that set the direction for the rest of the branding for the campaign. As the campaign progressed so did the messaging, which we updated and evolved.



Ending The Campaign
Towards the end of the campaign we adjusted the website to be more public facing, and a source of news updates for the campaign as it progressed. This meant redesigning the website to serve it’s new purpose. The USMF team worked to rewrite the copy for a public audience, while we redesigned the experience.
Once the campaign wrapped up in June, we set out to put together a Campaign Summary Report. This final 24 page booklet highlighted all of the accomplishments made throughout the campaign, highlighting student success, and alumni and donor contributions. The biggest takeaway being that the Campaign raised over $50 million dollars for the University.

Key Takeaways
Making sure your campaign work is communicated is important, and making sure it’s the right type of communication even more-so. Finding the right fit for your needs might not always look like what you’ve done in past, and working with iBec provides the flexibility you need to take your next project to new heights.