Digital Marketing
Wildwood Oyster Co.
Established amidst the serene and rugged coast of Maine, Wildwood Oyster Co. stands as a beacon of salt air-inspired craftsmanship. Every handbag and accessory that they create is a testament to the raw beauty and authenticity of the state. Crafted meticulously one product at a time, each item encapsulates the essence of Maine’s nautical charm.
Given this rich backdrop, Wildwood Oyster Co. recognized the potential of leveraging social media marketing for its summer campaigns, aiming to not just sell products but to share the essence of Maine’s coastal beauty.
Objective
To boost website purchases across the country and share the unique salt air-inspired narrative of Wildwood Oyster Co. through targeted ad campaigns and strategic engagement.
Strategy
Through a combination of interests-based targeting, demographic segmentation, remarketing, and look-alike audiences we were able to achieve a combined Return On Ad Spend (ROAS) of 705%.
Results
The campaigns generated 404,852 impressions and combined for a reach of 185,533.
Campaign 1:
East Coast
- Reach: 99,456
- Impressions: 236,110
- Website Purchases: 93
- Purchase ROAS: 6.01
Campaign 2:
United States (Excluding East Coast)
- Reach: 86,077
- Impressions: 168,742
- Website Purchases: 98
- Purchase ROAS: 8.10
Summer ’22 Maine Campaigns
Summer ’22 National Campaigns
Website
Content Strategy
We used UGC-styled videos showcasing real-life experiences with Wildwood products in order to give an authentic and trustworthy voice to our ad content. We also found great results from using “founders story” and “ brand story” videos as told by the company founder. These videos not only conveyed the brand’s authenticity but also deeply resonated with the target demographics.
Key Takeaways
UGC style videos accentuated the brand’s narrative, leading to a higher number of purchases and a subsequent boost in ROAS.
Campaign 2 was particularly potent in its outreach, suggesting optimal targeting and ad content synchronization with the target audience.
The combined efforts yielded an average Purchase ROAS of 7.055, indicative of the campaign’s overwhelming success.
Engagement and traffic campaigns effectively funneled new audience members into the remarketing groups, ensuring sustained brand exposure and conversion opportunities.
Wildwood Oyster Co.‘s summer meta campaign is a shining example of how a brand can weave its unique narrative into its marketing efforts, leading to profound connections with its audience. It’s evident that blending the tales of Maine’s shores with UGC and targeted strategies can lead to unmatched outcomes.
As Wildwood Oyster Co. continues on its journey, it’s not just selling products;
it’s sharing a piece of Maine with the world.
