Designing a Holiday Experience

The Importance of Packaging

As the holiday season approaches, more and more customers will lean towards buying online to avoid any Covid crowds. While your website stands as the first step of the buying experience, your package design can double down to help cement your brand. Opening a new product can be just as exciting as finding the perfect gift in-store! The rise in popularity of unboxing videos on social media is also perfect for spreading the word.

What to Keep in Mind

There are many opportunities to recreate your brick-and-mortar business through the mail. As you brainstorm, it’s good to keep several factors and questions in mind.

Visually, we like to start with colors and mood.

spilled tea bag contents next to its packaging

Functionally, we aim to put ease-of-use first.

Last but not least, sustainability.

We believe there’s a certain responsibility for businesses to try and use environmentally friendly materials. There’s a lot of waste generated from the holidays and gift wrapping already, so it’s important to remember where we can help. These intentions are also a great way to emphasize your company’s values!

While not a comprehensive list, the above ideas are meant to guide you through the process of how to best represent your business in another’s home. We aim to create fun, exciting, and memorable packaging experiences that will have your customers glowing. The holidays may feel a little different this year, but we want to help you bring the same joy and festivity to all!

Interested in receiving monthly iBec Creative updates right in your inbox?

Sign up below and we’ll send you updates once a month. Our newsletters are known to contain: exclusive pictures of the iBec crew having fun, TikTok trends to get your creativity flowing, information on B Corp Certification, and so much more! There’s no limit to what you’ll find in an iBec newsletter.

Sign up for our newsletter