Essential Social Media Trends for Businesses in 2024

As we start the new year, we can be sure that social media will bring plenty of new opportunities and challenges. Looking back at 2023, we saw everything from the resurgence of long-form video to the integration of AI. We have no doubt that this year will be just as interesting! In the ever-changing world of social media, staying relevant and on-trend can be a time-consuming task. Why not get a jumpstart? We’ve broken down our 2024 social media trend recommendations for how you can leverage the power of content to boost your goals. If you don’t even have the time to read this article, let alone build out your social media calendar, you should definitely give us a shout. We are ready to take it off your plate and grow your online presence!

2024 social media trends showing screenshots of two phones featuring social media content

Whether you’re striving to maintain a strong social presence or expand your brand’s reach, these recommendations can be tailored to your needs. These approaches will enhance your brand’s visibility and foster a sense of community with your followers. Time to get those creative juices flowing!

1. Long Form & Series Video Content

long-form video content featuring two screenshots of phones showing ibec generated content

For the past few years, we consistently advocated for short-form video. Oh how the times have changed! Although there are still valuable use cases for this type of content, social media users are now naturally gravitating towards longer-form videos. These extended videos provide the time needed to narrate the entire story and construct a compelling narrative.

Consider incorporating a weekly series-style video into your content strategy. Take inspiration from one of our clients- We share weekly recipe videos on their social media accounts, ranging from 90 seconds to 3 minutes. This consistent schedule not only captivates followers but also fosters a sense of anticipation.

To make the most of this trend, focus on your storytelling skills. Craft the narrative of the story to fit with your brand’s values and mission. Don’t focus solely on the length of the video but on the story that you are telling. 

2. AI Tools

Artificial Intelligence is no longer something of the future. It is here now and it’s snuck itself into the world of social media. Many businesses are using AI to streamline both their copywriting and content creation on Instagram, TikTok, Facebook, LinkedIn, X, Threads, and more.

While AI is a valuable asset for streamlining and brainstorming, it’s crucial to maintain a person-focused approach. Especially when it comes to video content. The human touch remains irreplaceable when creating authentic videos.

3. Influencer Product Placement

influencer product placement showing a screenshot of an influencer featuring the product in a typical post

Influencers continue to play an increasingly pivotal role in shaping consumer purchase decisions going into 2024. Collaborating with influencers gives businesses a chance to reach already established audiences. Just like how you are more likely to purchase something when recommended by a friend, many followers trust the recommendations of influencers they follow. 

In the evolving landscape of influencer marketing, authenticity remains key and in 2024 social media trends will show a shift towards an even more authentic portrayal of products within an influencer’s content. While the scripted approach hasn’t entirely vanished, there is a strong emphasis on seamless integration of a product in an influencer’s typical video style. This can create a more genuine and relatable experience for their followers.

4. Keywords and SEO

keywords and seo featuring two phone screenshots displaying where to use keywords as hashtags and adding alt text to all social posts

Yes, we’re talking keywords and SEO in social media. While captivating content and engaging visuals are crucial, the foundation lies in strategic keywords and SEO optimization with each of your social media posts. This year, the importance of aligning the content with relevant keywords is essential for discoverability. You can increase the amount of views, likes, and shares your posts gets by being seen by a larger audience. 

Start by understanding the terms and phrases your target audience is searching for. Integrate these keywords into your content, captions, descriptions, and hashtags. Not only will this help the discoverability of your posts, but it can also contribute to the overall SEO of your brand’s online presence.

As we continue to navigate social media’s constant evolution, we hope these trends can provide you with a roadmap for the year ahead! And remember, you’re not alone in this. We’re here to be your social media partner. Here’s to a year filled with authenticity, creativity, and success on social media!

Weird, we provide services for everything we mentioned in this blog post… Guess we could do it for you if you want…

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