Instagram Hashtags: How to Use Them To Produce Results

Why are Hashtags Important?

An Instagram post with at least one hashtag averages 12.6% more engagement than posts without a hashtag. Hashtags were created with the intent to help users find content, so using the right hashtags for your brand can put you front and center of your target audience.

Pro Tip: Make Your Hashtags Accessible

Capitalize the first letter of each word. This will allow screen readers to properly dictate exactly what you mean vs attempting to say a multi-word hashtag as one word. This also helps those with dyslexia and cognitive disabilities to better understand the hashtag. (Example: #iBecCreative vs #ibeccreative)

What Hashtags to Use

Instead of using the most popular Instagram hashtags, it’s better to find and use hashtags that are smaller, more niche, and have an engaged audience that’s relevant to your industry.




#MaineMarketing #DigitalMarketing #DigitalMarketingAgency #WebDevelopment #PortlandMaine #AgencyLife #DesignAndDevelopment

How Many Hashtags Should You Use?

Hide Your Hashtags

Users prefer clean and concise captions, to achieve the optimal caption we recommend hiding your hashtags. With this method, your hashtags will still be attributed to your post but a mobile user won’t be able to see them unless they tap “view all comments”

Find Related Hashtags

Type your primary hashtag into the app’s search bar, and then select “tags” from the dropdown menu. You’ll then be able to discover all of the top hashtags that are closely related to your own hashtag, revealing additional ways to reach, monitor, and engage.

What NOT To Do

Don’t copy and paste the exact same list of Instagram hashtags into every single post. In 2020, Instagram flagged accounts that used “spammy” hashtags and temporarily shadowbanned them.

A Few Things to Keep in Mind

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