Our Purpose
Acting Locally for a Healthy Global Environment
At iBec, doing good is part of how we do business. As a certified B Corp, we hold ourselves to high standards of social and environmental responsibility. Through our Embrace Purpose Grant, we donate $5,000 in creative services each quarter to nonprofits driving meaningful change. We also proudly sponsor local organizations and volunteer our time to give back to the community we love. Purpose, heart, and connection to our local community is how we thrive.
We Are a Certified
B Corporation
Being a Certified B Corporation means we’ve achieved the highest bar of validation to prove that we’re making a real impact. We encourage any business, no matter the industry, to consider certifying and consider us a resource for any questions you have about the process!
2025
Annual Impact Report
Our purpose as a Certified B Corporation is to act locally to create momentum for a healthy global environment
“I’ve always believed business should be a force for good. Becoming a B Corp gave us the structure and accountability to live that belief in how we support our team, deliver value to clients, give back to our community, and care for the environment in meaningful, measurable ways.”
Becky McKinnell
Founder & CEO
Governance
Everyone has a voice
One of the benefits of working within a small company is that no one gets lost in the shuffle. We all know each other here — very well! We not only encourage everyone to bring their whole selves to work, we also encourage everyone to speak their minds. As a company that functions as transparently as possible, we are routinely holding staff meetings, managers meetings, employee satisfaction surveys, and team retrospectives. A team retrospective is when non-managers gather to discuss what’s working and what is not. This allows us to continually improve and work towards optimum employee happiness!
2025
Governance Highlights
12 staff meetings
Meeting once a month as a whole company means everyone stays informed on progress towards company goals
42 managers meetings
We’re only as strong as our leaders. It’s important for management to continually meet and collaborate on company direction.
86% average employee happiness
An average across all monthly surveyed categories such as benefits, management, teamwork, and more.
Community
Supporting and encouraging local involvement
To encourage community involvement, each employee is allowed two hours of paid time off for volunteer work each month, with four additional hours of group volunteer work also occurring bi-annually. With a digital presence now being essential to the success of each business, we recognize that there is the opportunity for us to support nonprofits in the community using our specific skillset. That’s why we commit a portion of our work capacity each month to probono work. Our commitment to the community doesn’t end there. Not only are we consistently making donations to local nonprofits, we also offer a company matching program to encourage employees to facilitate donations to organizations they’re passionate about.
2025
Community Highlights
146 hours of employee volunteer time
Ranging from everything from arm wrestling events to 5Ks!
202 Hours of Mentorship Given
Fostering the next generation of Designers, Developers, and Digital Marketers. (If you’re interested, sign up here)
$275 donated due to company matching
A dollar to dollar match by iBec for each donation an employee makes
$123,892 hours of probono work
For 19 local non profits.
$7,625 in donations
This includes monetary donations, sponsorships, or purchased memberships
Environment
Taking responsibility for our impact
Living in a place known for its great outdoors, we recognize the importance of playing our part in protecting not only our waters but the land that we live on. We are grateful to be on the homeland of the Wabanaki indigenous americans and recognize that we would not be here today without the sacrifices of their people. As a team, we’ve decided the place where we feel we can make the biggest impact is by focusing on supporting Maine’s local environment which will in turn have an impact on our global environment. We calculate and offset our own carbon footprint as a company and have implemented a “Green Hosting” service that encourages our clients to make their websites carbon neutral. We also participate in a local office composting program, Garbage to Garden.
2025
Environment Highlights
32mT of carbon offsets purchased
Calculated based on employee commute, natural gas for heating the office, and server electricity utilized. Fun fact: The iBec office is powered using wind power, therefore no carbon emissions were produced in 2025 from that source!
18 new websites hosted on our green server
Through a content delivery network (CDN) that offsets 300% of the energy used by data centers. This brought our total number of green hosted websites up to 35 at the end of 2025!
How Else Do We Prove Our Mission?
By the work we’ve done, and through the great work we’re about to do together. If you’re looking to bring purpose to the forefront of your brand, we’d love to talk.
How did we do in 2024?
How else do we prove our mission?
Read our annual impact reports to learn more.
