Sing Your Brand Story

Branding

Do your customers know who you are? Do you?

After years in business, a once clear brand can become obfuscated by the shifting priorities and ideas that have been layered on over time. It takes a neutral outside perspective, a data-powered approach and a confident editorial hand to help identify and tune away the white noise so that the brand story is clear.

Our Approach to Branding

Some brands need a complete refresh, but many just need a little tweaking to come into their own and resonate strongly with their audience.

We look at every brand through the eyes of its target customer and ask the questions:

• What makes this brand unique?
• What is the human story behind the brand?
• What are the needs that the brand fills?
• How does it help?

If the answers to those questions are unclear, we’ll give it to you straight, and we won’t waste your time (money) on a fluffy process. Together we will distill your brand story into a compelling, loyalty-winning picture that will resonate with your audience.

Empowered by modern technology, customers are now skilled hunters, doing more research and making better-informed purchases than ever before. The good news is that while the online environment is crowded and chaotic, giving customers what they are looking for is straightforward.

Customers connect with good stories.

• They want to know who is behind a brand and why they love what they do.
• They move too fast to read an elevator pitch, but do want to see how a brand interacts with its community.
• When they shop for a gift they don’t just want a product, they want a gift with a story, with thoughtfulness and passion behind it.
• They want to discover, and (more good news!) they want to champion the story of the new and the unique.

Recent Branding Projects

Lebel & Harriman

In late summer 2021, we teamed up with Lebel & Harriman to assist them with a rebranding and redesign of their website. iBec would provide L&H with thought leadership and practical design and development work throughout this engaging project.

Exalted Cannabis, Co.

Based in Hiram, Exalted Cannabis is bringing transparently better, more efficiently grown, premium cannabis to Maine. Exalted came to iBec with a vision to become one of the most highly regarded cannabis brands in the state–and eventually the country–but first, they needed a name.

The audience is receptive and accessible, the story just has to be clear and true.

You can give your customers the connection that they crave by telling your story in a way that they can feel a part of. A new customer should be able to tell within 5 seconds on your site what makes you different, and why they should shop with you vs. a competitor, but stepping back and objectively seeing your company through your customer’s eyes is difficult. Guiding you to that perspective with an inquisitive, data-driven, no B.S. approach is where we can help.