Beyond Likes & Shares: Social Media’s SEO Potential

In the ever-changing world of marketing, SEO & social media are both important channels that should not be ignored in your customer acquisition strategy. Both lead to more website traffic and more website traffic means more opportunities to convert site visitors into sales.

So how do social media and SEO work hand-in-hand to maximize your marketing efforts? Find out now!

animated magnifying glass sliding left and right across a page that says seo traffic sliding left and right across a phone screen with clouds moving up and down in the background

What is SEO? Why is it important?

SEO stands for Search Engine Optimization. It is a set of strategies where you optimize your website or digital content to increase your chances of ranking on search results pages. To simplify, SEO is the process of improving your website and social content to increase your visibility on Google and other search engines. 

More and more content is published daily, making search visibility an increasingly competitive marketing channel. Are you confident that your company is continually showing ahead of your competitors when users are searching for your product or service? If not, you may need an improved SEO strategy!

SEO components include: Keyword research, on-page optimizations, user experience, content creation, analytics and monitoring.

screenshot of the google search bar

How Can Social Media Improve Your SEO?

While social media platforms are primarily designed for brand recognition and building a community, they also play a large role in your SEO strategy and brand visibility. Here’s how:

  1. Online Visibility and Organic Traffic
    • Sharing content on your social channels can drive traffic to your website. If users find your content valuable, they will want to click through to learn more on your website.
  2. Brand Recognition & Reputation
    • A strong presence on your social media leads to a strong reputation. When users see your brand consistently, they will be more familiar with you! This could lead to more organic searches.
  3. Social Signals
    • Likes, shares, comments and followers! Search engines may see these signals and use them to determine that a brand or website is popular and relevant, thus increasing their presence in search results.
  4. Local Search Engine Optimization
    • Social media offers opportunities to target specific locations, increasing the chances that you’ll reach the people in your target area.
  5. Social Media Accounts in Search Results
    • You will often see social media pages in search results when looking for a product or service on a search engine. Having active and well optimized social media accounts can boost the chances of your social media profiles making the results pages.

Having a social media strategy is no longer optional, it’s crucial. Not only for the growth of your brand awareness, but to boost your overall search engine optimization. It is important to note that social media can and will have an indirect impact on your SEO, but it is just one component of your overall strategy. As always, it is critical to focus on all aspects of SEO strategy: content creation, backlinks, meta titles & descriptions, on-page optimizations and more!

See below for an example of two best practices for increasing the visibility of your social posts:

an example showing using keywords as hashtags on a social post and adding alt text to social posts to improve seo

At iBec, we have a whole team of dedicated professionals that know the ins and outs of SEO and social media. Not only are we ready and willing to take the stress of SEO and social media management off your plate but we’ve also packaged these offerings up into one flat monthly management cost. 

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