A person using a laptop with images of flowers on the screen

Why Accessibility Is Crucial for Your Website

Discover why website accessibility is crucial for businesses today and learn how to take the first steps towards compliance. We wo;; explore accessibility standards, including the WCAG and ADA, and provides actionable tips for website owners to improve accessibility for all users.

Forest setting with an Instagram user holding their phone up in the middle of the frame blending their Instagram post of a wooden bridge in with the landscape in front of them.

How to make your Instagram more accessible and why it’s important

By definition, social media enables users to create and share content and participate in social networking. However, many social media platforms are not designed to provide all users equal opportunities. This means the responsibility of creating accessible content is largely up to us as creators.

Four friends in a busy restaurant smiling drinking beer and giving cheers. One of the friends is sitting in an adaptive wheelchair covered in vibrant stickers and is using voice assist technology to speak.

Designing for Accessibility

Disability is commonly thought of as a human trait or attribute, however, disability is defined as the disconnect that occurs between a person’s needs and the environment, product, or service they’re interacting with. Eliminating these disconnects with the inclusion of things like curb cuts, non-visual crosswalk signals, braille on public signs, etc., can help accommodate for people with a range of different abilities.

A pair of canvas grey vans with white soles and black shoelaces on top of a folded purple heathered shirt and grey canvas jeans

Increase your Site’s Speed by Optimizing your Product Page Photos

It’s no question that high-definition photos have a higher impact on customers than low-resolution or blurry ones. During a customer’s in-store experience they are able to pick up and visually inspect an item before deciding to purchase it. Online customers lose out on this experience, which puts more pressure on product photography to make customers feel as if they are seeing the item in person.