The B Corp balancing act: profit, people, and planet
The September 2023 Newsletter —
As a Certified B Corporation, iBec is consistently tracking and evaluating employee happiness, environmental contributions, and of course, profit. As one of the panelists at the Mainebiz Small Business Forum, Becky McKinnell, Founder & CEO of iBec Creative, took to the stage to discuss actions that companies can take to become more sustainable.
While Becky suggested the B Impact Assessment tool as a good place to start, the key lessons businesses can take away from the discussion are:
- Ensure long-term profitability by providing great customer service
- Nurture relationships with suppliers by accepting breaking even some years and focusing on profit other years
- Implement a policy that sets the expectation that your employees behave kindly
- Invest in the employees that you have to keep them happy and engaged
- Give job candidates a better picture of what success looks like from the get-go- in the job description
For a complete recap of the event and to get an even better idea of what you can do as a business owner to become more sustainable, read Mainebiz’s “ ‘Sustainability is often a journey’ and other takeaways from the Mainebiz Small Business Forum.”
Coming soon to iBec’s suite of services
We’ll let you in on a little insider secret… We’re currently working on expanding our content creation services! While we are still fine-tuning the details, we will soon be including video creation as part of our service offerings! Take a sneak peak below:
Be sure to be on the lookout for the official announcement on when you can book a video shoot for your brand! If you’re interested in visiting Coastal Maine Botanical Gardens in beautiful Boothbay, Maine, head to their website to learn more and book your trip.
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