5 Ways to Increase Your eCommerce Website’s Conversions for the Holiday Season

Now is the time to make sure that your eCommerce website is at its peak performance for the 2013 holiday season. Small tweaks on your website can make dollars of difference in your bottom line. Read on to find our list of simple changes to make to ensure you are optimized for converting new business on your website.

1. Increase conversions on your website by creating a mobile-friendly version

More and more people are shopping for the holidays on their phones and tablets. Make sure your website has a responsive phone and tablet layout so that users remain engaged and have a positive experience.

2. Optimize your site’s load time to increase conversions on your eCommerce website

Don’t lose potential customers because your site takes too long to load. Your site could be slow because of oversized images, slow javascripts, or unoptimized code. Here’s is a simple tool Google offers to pinpoint where your site is dragging: http://​developers​.google​.com/​s​p​e​e​d​/​p​a​g​e​s​p​e​e​d​/​i​n​s​i​g​hts

3. Use a color that pops for the Check Out buttons on your eCommerce website to increase conversions

Train customers on your website to easily recognize and notice your checkout buttons by using a consistent style with a color that pops. Sometimes using your brand’s color is not the best choice for an eye-catching conversion button so choose a color in the same family. Notice in the example below from Babies R Us that the Add to Cart button contrasts the other fonts and buttons.

4. Thoroughly browser test your website to increase Conversions

Be prepared that there will always be browser gremlins on your site. The best way to combat these gremlins is to take a proactive approach and browser test with multiple browsers (Chrome, Internet Explorer, Safari, Firefox) at least once per month. Find out the exact browser traffic on your site by logging into Google Analytics > Audience > Technology > Browser & OS.

5. Add a Newsletter sign up pop up to increase conversions on your eCommerce website.

I get it, everyone hates a pop up, BUT they work! Create a beautiful pop up with a compelling message and simple call to action so you can lead prospective customers into your sales funnel. J. Crew does an excellent job incentivizing customers to join their list with a simple design that represents their brand and voice.

Ready to increase your bottom line? We can help!

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