CAN-Spam Doesn’t Mean You CAN Spam

The CAN-Spam Act of 2003 was put in place to protect consumers from receiving unsolicited emails for commercial purposes. It sets the ground-rules for how you as a business can contact your customers, and what you must include in your correspondence. It applies to business-to-business correspondence as well.

The Bureau of Consumer Protection outlines the main components of the act:

Sounds pretty simple, right? It can be if you have the proper checks in place, but a single violation of the CAN-Spam act can lead to a fine of $16,000. It’s definitely not something you want to mess around with. You can hire companies to do your email marketing for you, but as the last bullet point above outlines, this doesn’t take the responsibility away from you as a business owner.

Tips for creating newsletters that won’t violate the CAN-Spam Act:

For more information on the CAN-Spam Act click here.

Happy Emailing!

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