January 2023 TikTok Trends

We’re happy to share some insider tips under one condition: act quick! Any social media user knows that trends that are in one week are gone the next. TikTok users, here are our top three sounds and video ideas to add to your page this week:

tiktok logo

#1: Reasons I regret ___ / Reasons I hate ___

The idea bin: Using the sound in the example, post a photo and text that relates to your company or products. Never share the reasons you regret/hate the thing you are referring to… because there are no reasons! Users will watch the video on a loop waiting for more text.
See an example of iBec using this trend here.

The idea bin: Wicked is back in trending audio. Lip sync to the sound and add text about your business or product you sell.
See an example of iBec using this trend here.

#3: Photo carousels

The idea bin: Now that Instagram is pushing videos, TikTok is becoming the place to show off your photos. Utilize your old and new photo content to create a photo carousel to trending music on TikTok.
See an example of this trend here.

We can’t wait to see all your trendy, new videos on our For You pages! Stay tuned for more coming in next month’s newsletter. In the meantime, check out the content we’ve been trying out on iBec’s TikTok page here.

three screenshots of kes and liz in tiktok videos theyve created

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