What is Site Speed and Why is it Important?

Site speed is the time it takes between a user typing in your URL or clicking on a page link and when they see your content. It’s important because slow load times can cause a potential customer to lose interest in your site which affects conversions and repeat visitors. 

Site speed can also affect Search Engine Optimization (SEO). Google and other search engines penalize slow performing websites. If your website is on par with your competition, but their site loads faster they will be ranked higher than you.

What affects it?

Site speed can be affected by many different factors:

How do I know if my site is loading fast enough?

An easy test you can use is the Page Speed Test offered by Google. Simply type in your URL and you’ll be presented with suggestions to improve both your mobile and desktop sites.

How do I fix the errors?

Many of the errors can be fixed without a full website redesign. Slow server? Upgrade the plan you are on. Static Pages? Add a caching plug-in that will help them load faster. Image sizes slowing things down? Replace BMPs and TIFFs with JPGs or PNGs, and crop out extra space.

Other errors will take a little more effort. Large amounts of HTML, Css and JavaScript? You’ll need a website developer to help fix the code. Mobile responsiveness issues? Depending on your CMS you might need a website developer to fix as well.

Using the best practices for increasing site speed will ensure visitors stay longer on your website. This engagement will lead to more conversions and retention!

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